Or Hochman 
The One Question That Predicts Whether You’ll Regret Your Operating Model Modern broadcasters run operations through one of three models — building everything in-house on cloud infrastructure, assembling a best-of-breed stack from specialist vendors, or consolidating under a single managed partner. None of the three is objectively correct. The choice that predicts regret isn’t which … Read more
The Five Types of Companies Behind Every Live Broadcast, and Why Most of Them Only Cover Part of It A live signal reaches global broadcasters through a five-step technical path, but the more useful thing to understand is that five distinct categories of company sit behind that path — and most of them only handle … Read more
Occasional Use, Decoded: A Buyer’s Guide for Organizations That Broadcast a Few Times a Year Occasional Use (OU) distribution means paying for broadcast infrastructure per event rather than per month, and it’s built specifically for organizations that don’t broadcast daily — sports federations, corporates, universities, and independent producers. The provider decision here looks nothing like … Read more
Interactive TV Monetization: The Models That Actually Generate Revenue, and the Foundation They All Require Interactive TV — shoppable ads, addressable advertising, QR engagement, pay-per-view, and subscription bundles — has moved from experiment to a real revenue line, but none of these formats earn a dollar without a steady content supply and reliable multi-screen delivery … Read more
Build vs. Buy for Independent Publishers: What Owning Distribution Infrastructure Actually Costs Independent publishers no longer need to own teleports, playout centers, or ad-tech stacks to reach global audiences, and for most, building that infrastructure is the wrong financial decision from the outset. The stronger content distribution platforms combine multi-territory reach, a low-capital launch path, … Read more
The ROI Question Nobody Asks Before Syndicating: Revenue Per Platform, Not Reach Publishers should expect content syndication to produce incremental revenue on assets they’ve already paid for, not a fixed or guaranteed multiple. The size of that return depends on content type, platform reach, and — more than either of those — how cleanly the … Read more
Responsibility Fragments Across Vendors. Liability Doesn’t. When a live broadcast fails mid-event, technical responsibility is usually split across several vendors, each responsible for their own leg of the signal chain — but commercial liability to affiliates and audiences stays entirely with the rights holder, regardless of which vendor’s leg actually broke. That asymmetry is the … Read more
Ad Revenue Isn’t a Content Problem. It’s a Distribution and Playout Problem. Ad revenue for a media channel is the product of two numbers — how many ad slots exist and how many of those slots actually get sold — and content quality moves neither one directly. Reach sets the first number, and playout with … Read more
The Real Cost of a Dropped Live Feed, and Why That’s the Question That Actually Matters Broadcasters distribute live sports globally without owning a single satellite or teleport by booking managed transmission capacity per event — a model called Occasional Use. But the executive decision here was never really about capital cost. It’s about what … Read more
From Pitch Side to Living Room: The Six Stages Every Live Signal Survives (or Doesn’t) A live signal travels through six distinct stages between a venue and a global audience, and each one can fail independently — the executives who actually protect a broadcast aren’t the ones with the best gear, they’re the ones who … Read more